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The online store is the platform created and customized especially for the seller, which allows the customer to view and buy the products offered by a business, in a digital space easy to use for any visitor.
Compared to physical stores, there are benefits that only an online store has, so it is important to consider its necessity for your business!
E-commerce will account for 20.4% of global sales of the general consumer by the end of 2022, and the sales figure will increase to $ 5.4 trillion, according to the latest statistics, which is 10% more than in 2021 (Forbes – art. E-commerce Trends 2022: What the future holds – www.forbes.com)
The forecasts of experts in the field and the benefits that an online store offers you are the argument why we believe that the secret to taking your business to another level is this: to create an image in the digital market.
Here are the main advantages of growing your business in the online environment:
1. More global sales and leads
You can sell anywhere in the world through your online store, if the store’s policies allow it and the language of communication can be understood as widely as possible.
68% of online users Google the product before buying.
Make sure you’re there with as complete information as possible!
2. Low administration costs
Depending on the business you manage, the running costs of an online store are considerably reduced compared to those of a classic store.
- You only need space for storing stock.
- You don’t need a large number of employees.
- Maintenance expenses or rents are no longer a monthly concern.
Without these, you can focus and invest in what the image and promotion of the online store means.
3. 24/7 program without you need
You are present for your customers 24 hours a day!
If you provide as much information as possible about the products sold and an easy browsing experience through the online store, you will help the future customer decide as quickly as possible on the purchases he will make.
4. Easy communication with customers who cross your “threshold”
A strong point in selling online is that you will have essential information about your customers (name, address, phone, email) so you will be able to return to them as many times as you want.
Through a correct marketing strategy adapted to your business, you will be able to communicate efficiently and periodically with your customers about promotions, stocks, or news.
5. Visible promotion results
It is easy to follow the results of various promotion campaigns for an online store. Reports not only help you evaluate the effectiveness of your campaign, but also build a better one in the future, with more results and more satisfied customers.
According to estimates by ARMO, GPeC and the main players in the field, the Romanian e-commerce sector reached the threshold of EUR 6.2 billion at the end of 2021, with approx. 10% more than in 2020 when the value of online commerce was estimated at 5.6 billion euros. (www.gpec.ro)
What stops you from taking a step towards expanding and succeeding your business?
If the benefits presented in the article have given you the confidence and confirmation that an online store opens new horizons, we are here to help you build it from scratch especially for your needs.
Let’s talk about your online store!