In times of crisis, the intelligent entrepreneur is always paying attention to social media trends and therefore creates relevant content loaded with bits of great humor.

To apply this strategy efficiently, one should really know the customer inside out. Research suggests one particular customer is more likely to trust another customer than the brand itself. So the customer is more inclined to the perceptions of those in his social inner circle, that already interacted with a particular brand of interest.

This is why it is always advisable to create dynamic content that generates customer engagement or even better encourages the customer to create original content. The latter will amplify the social media impact.

1. First, it’s all about how search engines are indexing your website. This obviously means more qualified leads that are genuinely interested in your business.

2. Second, you have got to pay attention to accessibility. How easy is it for your audience to find their way around? We all visited elegant websites with a great graphic design but had a pretty poor experience because of the vast amount of information displayed.

3. Third, you got to have a nice design. Having a great-looking website will really set you apart. A well-designed website has all its elements in complete harmony with each other.

4. On the other hand, don’t forget UX. Take in mind that a lot of your users might use mobile devices while surfing your website. Do they have an excellent user experience on any device? Don’t just focus on your desktop version. Pay attention to mobile users too.

5. Lastly, a well-built website ensures the complete security of data. What you want is that all your users feel safe, without any concern with losing personal data while using personal data or let’s say credit cards.