How often do you post on social media?

by | Jul 26, 2023

If you don’t produce content for social media right now, in this second, your competition will be one step ahead! So how often do you post on social media?

Am I not posting too much?

Is there a possibility that your posts are too numerous? Well, opinions are divided, but we say NO. You must consider that frequent posts are very likely to gain more followers (potential customers) than you could lose.
Nowadays, there is so much content in the online space that you could never oversaturate the market. Of course, we are talking here about quality content that can bring growth to your business and highlight it. Don’t you post because you think your post isn’t “perfect”? The opinions of others and the fear of competition can keep you stuck from what may even be your ascension. Have the courage to “talk” even online!
Start promoting yourself online through content on social media.

What should I post?

The first step is to answer the following question: “How do I communicate best?”.

Many people “dominate” content without producing or posting any videos. Why is that? Well, these are some extremely good writers. Some are too shy to appear in front of cameras, but having a good voice is great when it comes to podcasts. You can be very good at drawing, so communicate this way! Besides, you can be great on the video side. If you find the answer to this question today, you’ve already taken a step to your advantage, and it will help you decide how often you post on social media.
Everyone expects everything to happen very quickly, customers to “flow” from the next day. This is where patience and perseverance come in, but above all, the key to success is to love what you do.
Also, it’s important not to stop at just one option. For example, you already have followers on Instagram and you’re wondering, “Why would I post on LinkedIn? Shall I start from scratch now?” In short, don’t fall in love with one platform and take full advantage of all your social media channels. You will see that the results will surprise you in a pleasant way.
For a beautiful growth of your business, you need to not only post frequently, but it is also important “Where do I post? And when?” Any platform can help you, if you take into account the recommendations below, regarding the most appropriate days and times, when your message will be seen by a larger audience

Where do I post? And when?

On Instagram, reels have become popular instead of static images, and according to recent analysis the best days to post content on Instagram are Tuesdays and Wednesdays. In fact, posts on Monday 11:00, Tuesday and Wednesday between 10:00 and 13:00 plus Thursday and Friday from 10:00 to 11:00 had a high audience. On the other hand, Sunday has the lowest audience.
Facebook is the most used platform when we talk about online marketing. Its audience continues to be large in the morning between 3:00 and 10:00 and in the afternoon. The best results were from Tuesdays to Thursdays. A bad day to post content on Facebook turned out to be Saturday.
TikTok is very underrated, and you could lose a lot if you don’t use this “leverage” in developing your business. Wednesdays and Thursdays stood out as the best days to post short videos, where users can keep up with the latest trends. Have you thought that maybe your target audience is mainly users of this app? Therefore, you could reconsider creating a TikTok account, even if you are starting from scratch.
So, the best time to post on TikTok is mid-morning to afternoon, between 10:00 AM and 4:00 AM, Tuesday to Friday.
Twitter is the go-to platform for breaking news and conversations. Why would your business need such an application? You can, for example, through Twitter gain the trust of your customers and proactively improve their experience.
The 9 a.m. morning posts indicated the largest audience on Mondays, Tuesdays, Wednesdays and Saturdays. The “worst” day to tweet turned out to be Sunday.
Last but not least, we present you with the best time to post on LinkedIn, a platform created specifically for professional leadership and career development. The best day is Tuesday from 10:00 until afternoon. Wednesdays and Thursdays are equally suitable for posting. When not to post on LinkedIn? Analysis shows that the audience is very low on Saturdays and Sundays.

We’re here to help!

The statistics above can be a good guide that will guide you to reach your desired audience at key moments during the day and understand that it is important how often you post on social media. However, you need your own analysis of your business and target audience to find the most appropriate time and post relevant content on social networks.
Because time costs money and this online community is constantly changing, a marketing agency can be the solution for fast and efficient growth of your business.

Talk to ISIDORS and let us be your support team in everything that means your brand presence on social media!