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In business, like dating – you’re trying to attract the right people and make them “fall in love” with your brand. You want to lure them in enough that they choose you and stay with you for a long time. Your logo is nothing more than your “profile picture” that will make visitors notice you or see you further down their path.
So, you certainly want to look your best, don’t you?
In the truest sense of the word, a logo is a unique design or symbol that represents the distinctive image of a business. The goal is to attract attention and convey as much as possible about the business.
Not infrequently, visual identity is neglected by business managers because they do not understand the major importance and impact that a well-constructed logo can generate. How potential customers will perceive a brand and the first impression they will form depends primarily on the quality and execution of the logo.
The logo will appear on all presentation materials, products sold, business cards and websites, so you want it to count!
There are plenty of apps that can generate a logo based on preferences, but working with an agency adds value. You’ll be able to talk to a designer who will consider what you want for your business. Together, you will be able to build the image that will make the difference between an ordinary brand and a successful one!
What are the steps you need to take to build an image that will appeal to your target audience?
To have a strong logo, follow these guidelines:
1. Communicate brand identity
You want the logo you create to communicate the personality of your business. To do this you need to understand what defines and individualizes your business.
Here are some questions to help you define your business:
- Why did you start this business?
- What beliefs and values are important to your company?
- What do you do better than anyone else?
- What makes you special?
- If you were to describe your brand in 3 words, what would they be?
2. Go for a simple logo
A good logo inspires both visually and emotionally, but it doesn’t have to be overly complex to do so. Most of the time, a design is understood by the audience by its simplicity.
3. Memorability above all
It’s important that your logo is easy to remember and subsequently recognized by those who come into contact with your business. You don’t want it to be confused with another company’s logo, too complicated for the audience or ambiguous.
4. Highlight the purpose of your business
The logo must serve the purpose of the business and be appropriate to the audience it is aimed at. For example, a toy shop will have a colorful and playful logo, which will not apply to a law firm.
5. Versatility is key
A logo should not lack versatility, it should be able to be used in a variety of sizes and colors. For example, it should look good both on a promotional pen and on a large machine.
There are many aspects involved in the visual identity creation process that will guide you to stay on track. In future articles, we will tell you about the main types of logos or how you know you need a new look.
Not sure where to start in building a strong brand?
We can help you express yourself with a creative logo!
See some of the logos created by ISIDORS
And while we’re on the subject of logos, here are a few examples considered successful, according to the article at https://penji.co/award-winning-logos/